Custom Signs May Help Increase Driver Alertness
Walk, drive or bike down the street of any major city and you will see road signs and traffic signs posted everywhere. From the hard to miss red stop signs to the yellow pedestrian crossing signs, it seems like everywhere you look there is a sign telling you not to do this or not to do that. Unfortunately, in some situations, such familiarity can breed complacence. That is, such road safety signs become so much a part of the urban tapestry that drivers and cyclists stop noticing and heeding them.